Your bluprint to living the blu life

We’re sharing stories inspired by flavor from people who live life authentically and boldly, just like us. Because we believe that flavor’s more than just taste – it’s an experience that should be shared. Sit back, relax, and enjoy the blu life… we think you’ll like what we’re crafting up.

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Sometimes your sweet tooth needs a little zing. Get your citrus on with our new flavor, Citra Zing, coming later this month in our myblu™ INTENSE line. Our myblu™ INTENSE flavors are bringing a bold twist on flavors you’ll love.

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Eddie Huang (@MrEddieHuang), American chef, restaurateur and food personality, knows that flavor doesn’t solely rely on taste—how we experience flavor also depends on how we perceive our surroundings through sound, smell, sight and touch. Like blu, Huang believes in crafting unique, memorable experiences through all the senses.

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Stefan Huebner, award-winning mixologist and Proprietor of Charlotte, N.C.’s premier cocktail lounge, dot dot dot, sampled our extensive array of flavors and immediately drew a line between essence that defines each flavor and the story behind each cocktail he crafts.

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Post Malone—singer, songwriter and producer— isn’t someone most people think of as “just a dude.” He’s made his way to the top of Billboard’s Hot 100 and performs sold-out shows worldwide. But when he’s not tearing down stages, Post Malone is just a happy-go-lucky, messy-haired guy who, while laughing, admits he’s “just a guy with, like, really beautiful blue eyes.

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Real blu customer, Chris, works as a video editor here in Charlotte, NC. In his profession, meeting with clients face-to-face is a part of his everyday work. But as a smoker, Chris always worried about clients picking up on the smell of cigarettes, never knowing how someone could react to it.

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