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Post Malone—singer, songwriter and producer— isn’t someone most people think of as “just a dude.” He’s made his way to the top of Billboard’s Hot 100 and performs sold-out shows worldwide. But when he’s not tearing down stages, Post Malone is just a happy-go-lucky, messy-haired guy who, while laughing, admits he’s “just a guy with, like, really beautiful blue eyes.

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Real blu customer, Chris, works as a video editor here in Charlotte, NC. In his profession, meeting with clients face-to-face is a part of his everyday work. But as a smoker, Chris always worried about clients picking up on the smell of cigarettes, never knowing how someone could react to it.

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Real blu customer, Chris, has overcome major obstacles to achieve his dreams. The professional video editor who resides in Charlotte, NC has always had aspirations of working in film ever since growing up in his small Louisiana town. But after his first year of film school, everything changed.

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Real blu consumer, Sinem, had a bit of a rough start to her vaping journey. After trying other e-cigarettes, she was unable to overlook the bad flavors and discomfort she experienced with previous devices. Then, almost three years ago, her mother introduced her to blu.

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Holly, from Glenolden Pennsylvania, describes her ideal time with her blu as a relaxing drive, windows down, holding a fresh cup of coffee while listening to her favorite podcast. An avid Classic Tobacco fan, Holly was excited to try our Gold Leaf flavor, a bright tobacco taste with a smooth and smoky finish.

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YouTube star turned singer/songwriter/producer Niykee Heaton didn’t always expect a future overlooking the Hollywood Hills. The Bad Intentions artist who released The Bedroom Tour Playlist mixtape in spring 2016 taught herself to play guitar and compose music at an early age, using songwriting as a means of escape.

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